Attorney Advertising
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Advertising Under the New York Bar Rules
Rule 7.1 of the New York Rules of Professional Conduct governs attorney and law firm advertisements, including computer-accessed communications, such as the content published on the internet and websites that advertise or market the law firm’s or lawyer’s services.
Under Rule 1.0(a) of the New York Rules of Professional Conduct, the term “advertisement” is defined to include any “public or private communication made by, or on behalf of, a lawyer or law firm, about that lawyer or law firm’s services, the primary purpose for which is the retention of the lawyer or law firm, except communications to current clients or other lawyers.”
In general, Rule 1.0(c) of the New York Rules of Professional Conduct defines computer-accessed communications as any communication made by or on behalf of the lawyer or law firm that is distributed through any of the following computer or electronic mediums:
- Websites;
- Blogs;
- Chat rooms;
- List servers;
- E-mail;
- Instant messaging;
- Banner advertisements;
- Pop-up advertisements;
- Pop-under advertisements;
- Search engines; and
- Any other internet-related presence.